Customer Service means “helping, guiding, assisting and caring” to customers during “concerning, analyzing, purchasing and after purchasing”. In a sense, all caring activities to customers in sales process engineering are called customer service.

Thus customers maintains an active role in an organization's ability to generate revenue and income, good organizations spend more money on customer service to create value than the average organizations. 

Although a formulated or structured customer service was maintained from pro-1870 but unconsciously it was started during the time of “barter system”. Because when one person went to another to exchange his or her goods fast person had to say the features about his or her goods to second person. This providing information is one kind of customer service.

However in Bangladesh, structured customer service was started by the development of telecommunication sector. Earlier it was not maintain by giving as importance as today is giving. In earlier 2005 organizations spent less than 1% of their income on customer service but now they are spending more than 13% of their income. 

Search Engine Optimization (SEO) is a tool or way by which one can optimize his or her site in search results on search engines. In every second, million information seekers search their desired information by using search engines. But most of the cases search engine shows ten links (depends on information seekers’ page settings) on a page.  Studies show that an information seeker mostly visits two or three pages for hunting his or desired information from search result pages.

From this point of view if you don’t optimize your sites then how can you reach to the visitors? For this SEO is so important to optimize your site/s.

Paid and Organic are the ways of optimization by using those you can optimize your site. Most of cases organic are being used vastly. On the other hand organic has two parts as search on page and off page optimization.

But most importantly, before optimizing your site/s; you have to know what are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

Let see what search engines are looking for delivering results when an information seeker search desired information:

Search engines look for similarity between searched information and information what having to search engines. This similarity depends on several things as such…

• Head line
• Contents
• Authentication of description
• linking to other helpful sites
• User experience
• Consistent domain name and so on.

Note: Explanation coming soon…

Good Customer Service

Good Customer Service

Good Customer Care

Effective Customer Care

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